Euphoria returns to Greenville Sept. 20-23 with a new event and all the favorites returning.

In its seventh year, the food, wine and music festival was founded by musician Edwin McCain and restaurateur Carl Sobocinski of Table 301 to highlight the culinary and arts offerings of South Carolina's Upcountry.

New this year is Recipe of a Rhapsody, a concert featuring jazz trumpeter Mark Rapp, Walter Blanding and Derek Lee Blonston. 

The concert is being held at The Bohemian, a cool restaurant next door to Horizon Records, where you can find row and rows of vinyl record albums. It is being held Thursday, Sept. 20, the same night as 2012 Songwriter's Recipe: Songs and Stories from Euphoria Unplugged. 

This event, described as an intimate evening with McCain and several singers and songwriters talking about performing and how they make music, is usually a sell-out.

Taryn Scher of TK Public Relations said organizers wanted to give people who return each year another option, and Rapp has a large following in the area.

“The Bohemian is awesome, with the record store next door,” she said. “I think it’s a natural, a good fit.”

A popular event that was held for the first time in 2011 is the Sunday Supper, a farm-to-table dinner held in the open-air Wyche Pavilion on the Reedy River. This year’s dinner has already sold out of individual tickets, and the only way to go is to buy a VIP package.

Chefs at Sunday Supper this year are Joseph Lenn, executive chef of The Barn at Blackberry Farm in Tennessee, Gary Mennie, executive chef at High Cotton in Greenville, and Mike Davis of Terra in West Columbia.

The Sunday Supper is the “culmination of the perfect weekend,” Scher said. “At that point everybody is friends.”

Taste of the South on Friday night lets you sample foods from some of the area’s best restaurants, and then hear McCain perform with Shawn Mullins and Chuck Cannon. 

On Saturday night, there are wine, beer or champagne dinners at some of the city’s finest restaurants.

Guest chefs are involved in many events, but one purpose of the festival is to put the spotlight on Greenville’s chefs and all the city has to offer.

“It’s a great opportunity for us to get people to notice Greenville,” Scher said.