Gwen Fowler



Stop in at Pawleys Island Bakery

Posted 8/21/2013 4:45:00 PM

When you’re visiting Pawleys Island, do yourself a sweet favor and stop in at Pawleys Island Bakery on U.S. 17.

I stopped in with friends one morning recently and we shared a caramel-pecan cinnamon roll and a cranberry-pecan scone. The cinnamon roll was sweet and flavorful and melted in my mouth. The scone was also excellent. Another friend ordered an egg sandwich and said it was the best she’s ever tasted.

So on my next visit to Pawleys Island, I stopped in to meet the owner, Max Goree. He told me the cinnamon rolls and scones are two of his most popular items. Muffins and special order pies and cakes also are big sellers.

Goree opened Pawleys Island Bakery a little more than four years ago and has become popular with the locals and the tourists. He said his business is built on the locals, but now, in his fourth summer open, he has regular tourists return each year.

“They now know us and come back,” he said. He’s built up relationships with local Realtors so that they recommend the bakery to their clients, and he can recommend realtors to his customers.

In addition to a menu loaded with breakfast pastries, cookies and bars, cupcakes, cakes and pies, Pawleys Island Bakery offers sandwiches, salads and soups for lunch or early dinner.

Goree owned a bakery in Connecticut for seven years before moving to Pawleys Island 8 ½ years ago. He and his wife, Susan Goree, were looking for a nice community near the beach and found Pawleys Island to be just right. He did his homework to find the right spot before he opened.

He trained at LaVarenne, Ecole de Cuisine, a cooking school in France.

With a staff of 14, Goree does much of the baking and some decorating, and staff members also do decorating and work the front counter.

The bakery is open seven days a week, and Goree said he’s only taken Thanksgiving and Christmas off since he opened, although he comes in for a while on Thanksgiving to take care of deliveries.

“I’m glad that I’m needed and the business is growing,” he said. “We’ve been very lucky.”

The dining area is bright and cheerful with beautiful landscape photographs by Susan Goree, which are for sale.

I left that day with a caramel apple bar and a turtle brownie, yummy treats I shared with my husband when I got home.