Family Travel 2012

Nichole Livengood



Newly renovated Springmaid built for family fun

Posted 10/7/2012 1:59:00 PM

South Carolina has much to offer in all seasons, but there is something special about a Carolina summer evening at Springmaid Beach Resort and Conference Center. My family spent our last week of summer vacation this year at the resort located at 3200 S. Ocean Blvd. in Myrtle Beach, and it’s definitely worth checking out when you begin planning next year’s family vacation.

The 27-acre beach front resort hotel is newly renovated and is located at the south end of Myrtle Beach’s famous Grand Strand. Booking your room here is a breeze, and all of the rooms have beautiful views of the Atlantic Ocean.

The resort includes three main buildings, an expansive conference center, two restaurants, and an incredibly long fishing pier. With six pools, including two heated pools, children’s pools, and two lazy rivers, an 18-hole miniature golf course, an arcade, fitness center, snack bar, gift shop, bait shop, fishing and live music on the pier, the resort is perfect for a family vacation, no matter how large or small your family might be. There is something to entertain everyone.

Aside from great amenities, there are also a few surprises at Springmaid. We were lucky enough to catch the final Sunday night luau of the summer season. What better way to send off summer than an authentic beach side Hawaiian Luau while watching the sun melt over the dunes?

My family and I loaded our plates with traditional fare at the Hawaiian Luau Buffet prepared by Springmaid’s talented chefs then sat back to watch hula girls tell the story of Hawaii’s mythical history. They even pulled me up on the stage for a little hula lesson. For the main event, we witnessed the daring and dangerous Polynesian Fire Dancing of Chief Kamu. Be sure you make your reservations for this show. It’s not to be missed.

My friends and family love visiting Springmaid, and I know once you’ve experienced the resort, you’ll make it a family tradition. Some families have been coming here for generations.

Springmaid has a rich history in the Grand Strand. It actually began as a beach resort for employees of Springmaid Mills. World War I flying ace Col. Elliot White Springs inherited his father’s textile company, consisting of six cotton mills with 5,000 employees. He made the Springmaid brand a household name in the 1940s and ’50s.

Springs valued his company and his employees. To show his appreciation for their hard work, he built numerous recreation and vacation destinations for their enjoyment around the south. In 1948 he bought 27 acres of oceanfront property in Myrtle Beach and built Springmaid Beach Resort to provide affordable oceanfront accommodations and recreational facilities for his employees. Rooms were very basic but only cost $2 per night, or you could rent a bed for $1.

Springmaid Fun Facts: Springmaid’s first private rooms were built in 1966. Their first air conditioned rooms were rented in the early 1970s, but televisions and phones weren’t placed in the rooms until the early 1990s. In the early years, all of the food served in the cafeteria was prepared at the commissary in Lancaster and trucked in daily.

Things have changed quite a bit at Springmaid. Now operated by the Leroy Springs Company, the family vacation resort is open to the general public and continues to provide a place for families to enjoy the best of all seasons in Myrtle Beach. Newly renovated rooms have flat screen televisions, iPod/iPhone alarm docking stations, full-sized refrigerators, microwaves, coffee makers and wireless internet. Guests also can enjoy complimentary access to the Springmaid Pier. It’s Myrtle Beach’s longest pier, at 1,060 feet long and 36 feet wide, with a 110 foot T at the end.

The pier is known for its fishing, views and live music on the weekends, and it has quite a history of its own. The original pier was built in 1954, but was destroyed that year by Hurricane Hazel. Rebuilt in 1959, it was again destroyed, this time by an airplane. They rebuilt it again in 1973 on the north end of Springmaid Beach but Hurricane Hugo wiped it out in 1989. It was reconstructed once again and today stands strong with breathtaking views of the Atlantic Ocean.

After our busy days enjoying the sites along the Grand Strand, my family had a great time walking on the beach looking for sharks’ teeth, swimming in the pools and walking up and down the Springmaid Pier. My daughter loved seeing what the fishermen had swimming in their catch buckets, and I loved listening to the music. The pier is open year round, but the live music runs through the end of October.

Whether you’re looking for a quiet vacation, or are planning your next family reunion, Springmaid makes a great beach getaway. For more information about the resort or to book your next vacation visit their website at or call (866) 764-8501.